Allegheny Solid Surface Technologies Case Study
Situation
Allegeheny Solid Surface Technologies, a premier manufacturer in the solid surface industry, was finding a new product launch difficult due to the various barriers of entry into the market. With an increase in the competition of substitute products and a saturated market place, they needed a differentiation strategy to gain market share. In addition, AllegehenySST needed a lead generation strategy to increase their sales revenues and thus grow their top line through new distribution channels.
Solution
Barry Group conducted comprehensive customer and competitor research to establish the competitive uniqueness of AllegehenySST in the marketplace. After thorough analysis, Barry Group proceeded with the development of a strong product identity as well as a lead generation strategy aimed toward increasing revenue. Barry Group then developed sales and sample kits and other sales tools that would not only enforce the brand, but also build credibility thereby increasing sales. From planning through implementation, Barry Group focused on the top line and differentiating AllegehenySST to make this launch successful.
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