How can we help?

The Barry Group has the knowledge, expertise, and resources to help grow your top-line; from strategic planning through implementation. Barry Group has found it takes a unified, focused approach and perseverance to successfully build business strategies that have impact with your customers. Our process does the homework that reduces risk and puts the control of your business back in your hands.

Below are the key steps to our process:

1. Know your customer

• Use every means available to engage your customer
• Customer research
  • Get in homes
  • Data mining
  • One-on-one interviews
  • Phone or written surveys
• Understand who is profitable, who is not, and why
  • Develop a game plan for turning non-profit into profit or retiring the customer
  • Expand profitable sectors
  • Maximize the use of your time
• Understand the following:
  • What is important to our customers
  • Purchasing decision
  • Chart the Changes
    • three year view
      

2. Know your competition

• Shop your competition
• Evaluate them on:
  • Customer service and responsiveness
  • Knowledge
  • Product offerings
  • Key markets
  • Pricing
  • Positioning
  • Convenience
    
• Perceptual mapping

3. Know your company

• Evaluate your products
  • Profit
  • Sales trends
• Evaluate your geographic markets
  • Climate issues
  • Population trends
• Evaluate your employees
  • Are the right people in the right seats?
• Set sales and profit goals
  • Perform "gap" analysis
    • Sales closing ratios
      • How many prospects do you need to reach to close the gap?
    • How much do you need to increase prices or reduce overhead?
• Anything else that could impact your situation
  

4. Brand

• What is your competitive uniqueness?
  • What makes you different from your competition
  • Once determined, build your company on it
    

5. Scenario Planning

• Based on the information collected, develop a review of your:
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
    
• Begin thinking of ways to:
  • Shore up weaknesses
  • Build on strengths
  • Attack opportunities
  • Eliminate threats
    
• Most Important:
  • Envision various scenarios that may impact your business
    • Create responses at a time when you can think strategically...
      not emotionally
      

6. Create the plan

• Types of plans
  • Marketing plan
  • Brand plan
  • Sales plan
  • Online plan
  • Product development plan
  • Merchandising plan
  • Marketing communications plan
  • HR plan
• Brainstorm solutions to defined issues
• Define priorities
• Vote on priorities
• Define necessary action
• Assign responsibilities

7. Implementation

• You can have the best plan in the world, but it is worthless until it is put into action.

The following are four manufacturers that have put the Marathon Marketing process to work for them. View case studies

If you’d like more information on how partnering with Barry Group can help you successfully grow your business, follow this link and get help today:

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Copyright © 2006 Barry Group, Inc.